MBA graduate of Tel Aviv University and NYU Stern, with an internship at Revolve in New York. Today I lead global advertiser relationships and the programmatic business at BUFF, a publicly traded gaming ad-tech company.
Advertiser, agency and gaming-partner relationships across five regions, owned from brief to billing.
Read case study →MBA Consulting in New York: new partners to bring shoppers in, and loyalty to keep them.
Read case study →90+ campaigns across 11 markets in 2026: how gaming inventory is packaged, priced and sold.
Read case study →B2B accounts spanning brand language, websites and campaigns.
Read case study →Launch activations at Tel Aviv’s Fit House and Locker Room studios. I played a key role in the launch, aligning brand, retail, digital and community activity.
ILS 1M+ in day-one salesA campaign built around a family known for its humor and warmth, and for a strong connection with local audiences.
A content collaboration showing the strength and everyday joy of children living with chronic illness.
A fashion campaign shot at the Primavera Sound festival and fronted by Erroca’s brand ambassador.
A bold, stylish celebration of individuality that positioned SEAT as a young, modern lifestyle brand.
Global partnerships, then the programmatic business.
Partnership and loyalty strategy for Revolve Beauty’s U.S. growth.
B2B client leadership, from brief to launch.
A 200K+ customer community and lululemon’s Israel launch.
Advertising agency. Content, social and digital strategy for consumer brands.
Marketing, technology, luxury and retail. Member of the Luxury & Retail Club and the Marketing Club.
Entrepreneurship & Innovation. Mentoring program with Danny Margalit, Chairman of BDO.
Communication and Sociology, focused on marketing and media.