How could Revolve Beauty win against specialist beauty retailers, department stores and e-commerce players, and turn first-time shoppers into loyal ones?
← All work
Case study 02 · Revolve Beauty · New York
Case study 02 · Revolve Beauty · New York
Growing Revolve Beauty through partners and loyalty.
Revolve set out to make Revolve Beauty a leading beauty destination. As part of an NYU Stern MBA consulting team working with Revolve in New York, I helped shape how to get there: reach new shoppers through the right partners, and give them reasons to stay.
Concept visuals from the proposal.
The question
The thinking
Two connected levers: partnerships to reach new shoppers where they already spend time and money, and loyalty to bring them back. Both were shaped by surveys, focus groups, social sentiment and competitive benchmarking.
What I worked on
- PartnershipsClassPass for wellness-minded shoppers, BILT Rewards to bring Revolve into everyday spending, and TikTok Shop for social-first discovery.
- LoyaltyA gamified program that rewards engagement and user-generated content, not only purchases.
- MeasurementNew customers for partnerships; repeat purchase rate and lifetime value for loyalty.
Alongside the strategy
Alongside the strategy work, I also worked on Revolve’s social media community.
+70%increase in social media community engagementA partnership and loyalty growth plan, presented to Revolve Beauty's senior team.
Recommendations across site experience, loyalty, and new partnerships, grounded in customer and competitor research.
These were strategic recommendations, not programs that were launched. The 70% increase refers to Revolve’s social media community and is separate from the strategy work.