Programmatic revenue depends on packaging, pricing and partner choices, and those are only as good as the data. That data was spread across the ad server, partner tracking and marketplace dashboards, and pulled together by hand.
← All work
Case study 03 · BUFF
Case study 03 · BUFF
Leading programmatic monetization, and building the structure behind it.
Advertisers are one side of BUFF’s business. The other is the gaming inventory itself: how it’s packaged, priced and sold through marketplace partners. I lead that side, and the processes that keep it running.
How the reporting fits together. Simplified and anonymized, with no partner data shown.
The challenge
What I lead
- Pricing and packagingHow gaming inventory is grouped, positioned and priced for buyers.
- Marketplace partnersImprove Digital, SmartyAds, Index Exchange and others, and new sales opportunities through them.
- Built from the ground upProgrammatic structures and campaign workflows, with clear handoffs in Monday.com.
- One view of the dataDashboards and automations across Google Ad Manager, Everflow and Redash.
Why both sides matter
Running publisher monetization and advertiser partnerships side by side shows me how they connect: how a publisher’s monetization mix, from programmatic to SSP partners, shapes what advertisers can buy, and what a gaming advertiser needs to see before scaling a user-acquisition budget.
90+ programmatic campaigns in 2026, with better visibility and less manual work.
A clearer view of delivery and revenue, more consistent campaign monitoring, and less manual consolidation.
90+programmatic campaigns in 2026
11markets
5marketplace partners