B2B clients came with business goals. The work might be a new brand language, a website, a campaign or an event, often several at once, across design, consulting, marketing and business development teams.
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Case study 04 · Designit
Case study 04 · Designit
Leading long-term client relationships, across brand, digital and campaigns.
At Designit, a global strategic design firm, I was the day-to-day strategic partner for B2B clients. Many of them worked with us over the long term, not just for a single project.
Language in Color, a collaboration between Design Museum Holon and Designit.
The challenge
What I led
- Client accounts over timeOngoing relationships across projects, so each new brief built on what we already knew.
- From brief to launchBrand language, websites, campaigns and content, with scope, timelines, budget and vendors under my ownership.
- Brand activationsEvents with 300+ attendees.
- Thought leadershipA content strategy that raised engagement by 25%.
Client relationships that lasted beyond the first project.
One strategic partner who knew each client’s business, project after project.
+25%engagement
300+attendees at activations