Rotem Levy
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Case study 01 · BUFF

Owning global gaming partnerships, from first brief to final invoice.

BUFF is a publicly traded ad-tech company (TASE: BUFT) that connects brands with gaming audiences. I’m the day-to-day partner for advertisers, agencies and gaming partners, responsible for the relationship, the solution and the revenue.

Role
Partnerships Manager
Period
2025 – present
Markets
U.S., Canada, Europe, Australia, Israel
Scope
Six-figure monthly budgets · 20+ live campaigns

Example of campaign creative running in a gaming environment.

The challenge

Gaming advertisers come with different goals, from awareness to user acquisition, across markets and time zones. One account touches sales, operations, data, creative and finance, and someone has to own the whole picture.

What I lead

  • End-to-end ownershipFrom media plan and commercial terms through delivery, reporting and billing, for 20+ live campaigns at a time.
  • Account growthRFPs, custom solutions and upsells. My largest agency partnership grew about 2.8x year over year and expanded into direct campaigns; a newer Canadian partner grew about 7x.
  • Protecting revenueA daily reporting process with operations, data and finance that flags delivery risks early.
  • Working with the CEOPartner revenue reviews and growth plans, prepared for BUFF’s CEO.
Outcome

Partnerships that grow, year over year.

Clients get one point of contact from pitch to payment, and BUFF gets accounts that keep expanding.

~2.8xlargest agency partnership, year over year
~7xnew agency partner, first full year
20+live campaigns